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Magnus Nilsson on Digital Marketing

Posts tagged as:

branding

Branding through Paid-Search: Impression Share Optimisation

June 29, 2010

McAfee Update Failure a Missed PPC and Social Opportunity

April 22, 2010

Brand Building through Paid Search Marketing

March 18, 2010

Rt @guardiantech: 3Par boss nets £65m fortune after HP's bidding war with Dell http://bit.ly/9MOqtU cloud computing craze

Magnus Nilsson
Search Marketing Director

Welcome. These are my thoughts on digital marketing in general, and search, social and affiliate in particular. It does not represent the views of my employer. I hope you enjoy and invite to connect with me.

  • Latest Articles

    • Facebook Automatically Broadens Age Targeting
    • Find Enthusiasts with Google Behavioural Targeting
    • Speaking at SEM Konferansen Oslo 2010: B2B Search Marketing
    • Speaking at SMX Stockholm 2010: Measuring Search Marketing
    • B2B Search Marketing Strategy and Tactics
    • Speaking at A4U Expo London: Google Retargeting
    • Weekend Reading tips: Purple Cows, Chasms and Stats
    • iBooks for iPhone 4 Reaches a New Audience
    • Google Adwords Site Links Abused by Affiliates
    • Branding through Paid-Search: Impression Share Optimisation
  • Tags

    adwords affiliate analytics apple b2b behavioural bing books branding content network display ecommerce events facebook google humour linkedin microsoft mobile ppc publishing retargeting seo social media spam speaking twitter Yahoo youtube
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  • Resources

    A Delicious Marketing Tool Library

    A delicious library of smart online marketing tools and research.

    Top Digital Marketing News Feed

    My handpicked digital marketing news feed. I read through hundreds of articles daily and select the best bits, so you don't have to.



  • Top 3 Posts

    • Worst LinkedIn Recommendation Ever
    • Bing.com Information Overload TV Ad Critique
    • iBooks for iPhone 4 Reaches a New Audience
  • Contributions

    • Benchmark your Google PPC Activity
    • Differentiate your PPC ad copy
    • Display advertising tips for search marketers
    • Google's got a need for speed
    • Improve PPC with negative keywords
    • Increase search ROI with retargeting
    • iPad optimize your website
    • Matching landing pages with search intent
    • Online Video’s Impact Means Advertising Ahead
    • Optimising PPC for long-tail keywords
    • PPC health-check through long-tail analysis
    • Search is about humans, not technology
    • SES London 2010 in review
    • The double-edged sword of ppc click-through

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