Search Considerations for Synonyms and Plural Keywords

January 21, 2010

When working out your search strategy, its important to understand how the search engines manages synonyms, to make sure you’re targeting the right keywords and stand out in the rankings.
About 70 percent of all searches across all languages on its search platform, are impacted by synonyms, according to Google.
While the search engine is doing an [...]

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Is Microsoft the Biggest Loser in the Google China debacle?

January 19, 2010

Currently Google is looking  very good. China is of course very bad. And the insecure Internet Explorer 6 is the ugly, that made it all possible.
In addition to making life harder for web developers, Microsoft Internet Explorer 6 got severe security flaws. The latter which made it possible to carry out the alleged Chinese attacks.

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GQ iPhone App Proves That we Need a Tablet

January 13, 2010

GQ magazine’s new iPhone app is very promising, but the digital experience is ultimately let down by the small screen.
Reading a newspaper and a magazine are two very different experiences. While a newspaper is about delivering timely reports of events and insightful analysis, a magazine is often a more immersive and recreational activity. The typically [...]

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January Search Trends: New Bodies, Jobs, Holidays and the Nexus One

January 5, 2010

The holidays are over. You’ve stuffed your face to the max, feel guilty and think about joining the local gym. You’re back at your old boring job and wish for a new one or at least another holiday where the sun is shining. With every start of a new year comes the hope of a [...]

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The Linear Limitations of Product Comparison Sites

December 20, 2009

In the run-up to the holidays, product- and price comparison sites are hotter than ever, with consumers looking for guidance in selecting the right product at the best price. Most sites does however use a far too basic and linear approach to product comparison, which often misses the opportunity to add real value and important [...]

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PPC Keyword Hijacking and Branding: BA Christmas Strike Case Study

December 16, 2009

With the announcement of the British Airways Christmas strike, it was only a matter of time before PPC ads of competitors would show up for “ba strike” related searches with targeted messaging in an effort to pick-up business from possibly stranded passenger. But there are a couple of surprises in the search results from non-travel brands, [...]

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2010 Search Predictions: Spectacular Crashes and Brilliant Case Studies

December 10, 2009

With the imminent merger of Yahoo and Bing and Google’s relentless product development and accelerated release schedule, there are increasingly new opportunities and threats for marketers and brands alike. And 2010 is looking to be the year when all the little pieces are coming together, making an hollistic approach to search more than ever key to success.
While in particular [...]

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Three Reasons to Love the Misunderstood Broad Match Keyword

December 8, 2009

The broad match keyword is possibly the most misunderstood keyword of all. Whereas some see it as a poor short-cut to paid search campaigns, I view it as an essential tool to gain insights.
Here’s three great uses of broad match keywords:

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SEO Tactics for Personalised Search

December 7, 2009

Google recently changed from an opt-in approach for personalised search results (for logged in users only) to an opt-out policy for logged out users. When Google can’t track logged in individuals, it will broaden to the computer level and use a cookie to track the behaviour.  What does this mean for your search engine optimisation [...]

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Google Prepares Webmasters for Page Loading Speed as a Search Engine Ranking Factor

December 2, 2009

In Google’s effort to help speed up the web, it’s putting more emphasis on page load speed, but is it at the same time creating an unleveled playing field for smaller sites?
The latest addition to the Labs section of Google Webmaster Tools is the Site Performance tab which provides insights on load speed and benchmarks. [...]

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