SMX Stockholm 2010 in Review

September 30, 2010

My second Scandinavian search conference of the year was SMX Stockholm earlier this week. It was a fun-filled two days with quality sessions, networking and a few drinks to boot. While I had three sessions myself, I also managed to sit in on a triplet of local and international presentations.

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Analysis finds Big Impact of Google’s Trademark Policy Change in Norway and Sweden

September 23, 2010

My first-week analysis of Google’s new keyword policy is indicating that about 50% of both Norwegian and Swedish advertisers that previously enjoyed trademark protection are now impacted. The new changes that were put in place on September 14 2010 now makes it possible for competitors and other advertisers to bid on previously trademark protected keywords. [...]

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Got Zero Results with the Google Keyword Tool? Here’s what to do

September 20, 2010

While the Google Keyword Tool has a tremendous amount of data available, sometimes you still end up with that frustrating “no search results found” message when trying to estimate search volumes. Here’s one way to work around this short-coming. While recently undertaking some research on search volumes of Swedish political parties, I encountered this issue. For [...]

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SEM Konferansen 2010 in Review

September 19, 2010

As both a first-time visitor and speaker at SEM konferansen 2010 in Oslo, I wasn’t sure exactly what to expect. But after having spent three busy days with some of the worlds most prolific search marketers and plenty of great local talent, I’m very impressed by the level of knowledge sharing going on both in [...]

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Facebook Automatically Broadens Age Targeting

August 31, 2010

Facebook has launched an advertising tool that expands beyond any given age targeting, with the lure of discounted impressions and clicks outside the core age group. Thankfully this feature is opt-in, meaning that Facebook advertisers can evaluate the functionality themselves and are not at the mercy of the platform. The preference can be set at [...]

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Find Enthusiasts with Google Behavioural Targeting

August 18, 2010

Behavioural targeting is the technique of analysing a web users past behaviour to serve relevant adverts. In short, if you’re frequently visiting sites about fast cars and motorcycles you might get categorized as a “motor enthusiast” and start getting served related ads across the web. This is a very powerful technology for advertisers to effectively [...]

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Speaking at SEM Konferansen Oslo 2010: B2B Search Marketing

August 11, 2010

It looks to be a busy autumn with a third speaking engagement just confirmed. I’ll be joining a great speaker line-up from Norway and abroad at SEM Konferansen in Oslo during 14-16 September. While I’m bound to run two sessions, my main presentation will be covering the world of business to business search marketing.

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Speaking at SMX Stockholm 2010: Measuring Search Marketing

August 4, 2010

Towards the end of September I’ll be heading over to Sweden to present at two three sessions at the SMX Stockholm search conference. As I’m also an official blog partner of the event, I’m able to share a 15% discount code that you can use when signing up. The first presentation and panel discussion – [...]

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B2B Search Marketing Strategy and Tactics

August 3, 2010

B2B is distinctively different to consumer marketing. Therefore, we at the IAB UK B2B Council have produced a handy search toolkit aimed at helping business-to-business marketers to get the most out of their search efforts. While the fundamentals of keywords and clicks remain the same, B2B has unique challenges such as long decision-making processes and [...]

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Speaking at A4U Expo London: Google Retargeting

July 29, 2010

I’m pleased to share that I’m going to run a session at the UK’s largest affiliate expo – a4u– in October. This will be a one-hour hands-on session to get started with and optimize  Google’s latest Display innovations;  retargeting and behavioural / interest based targeting. It will cover both direct response and brand building exercises.

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