August 3, 2010 Read the full article →
B2B is distinctively different to consumer marketing. Therefore, we at the IAB UK B2B Council have produced a handy search toolkit aimed at helping business-to-business marketers to get the most out of their search efforts. While the fundamentals of keywords and clicks remain the same, B2B has unique challenges such as long decision-making processes and [...]
July 29, 2010 Read the full article →
I’m pleased to share that I’m going to run a session at the UK’s largest affiliate expo – a4u– in October. This will be a one-hour hands-on session to get started with and optimize Google’s latest Display innovations; retargeting and behavioural / interest based targeting. It will cover both direct response and brand building exercises.