<?xml version="1.0" encoding="UTF-8"?> <rss
version="0.92"> <channel><title>Magnus Nilsson on Digital Marketing</title><link>http://www.bravenewme.com</link> <description></description> <lastBuildDate>Thu, 29 Jul 2010 14:32:15 +0000</lastBuildDate> <docs>http://backend.userland.com/rss092</docs> <language>en</language> <item><title>Speaking at A4U Expo London: Google Retargeting</title> <description><![CDATA[I’m pleased to share that I’m going to run a session at the UK’s largest affiliate expo – a4u– in October.
This will be a one-hour hands-on session to get started with and optimize  Google&#8217;s latest Display innovations;  retargeting and behavioural / interest based targeting. It will cover both direct response and brand building exercises.
I’ve got [...]Related posts:<ol><li><a
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The selected material was:Purple Cow &#8211; a classic Seth Godin piece about the importance of finding a USP to stand out in an increasingly competitive market place. Recommended for inspiration.
Freakonomics - Some popular [...]No related posts.]]></description><link>http://www.bravenewme.com/2010/07/reading-tips-purple-cows-crossing-chasms-freakonomics/</link> </item> <item><title>iBooks for iPhone 4 Reaches a New Audience</title> <description><![CDATA[Having got my iPhone 4 in time for the holidays it was a perfect opportunity to test its abilities as an ebook reader. My conclusion is that it’s surprisingly good and a great companion for both the frequent traveller and commuter alike.
While the iPad was hailed as the saviour of the publishing industry, my bet [...]Related posts:<ol><li><a
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href='http://www.bravenewme.com/2009/09/google-analytics-iphone-app-review/' rel='bookmark' title='Permanent Link: Google Analytics iPhone App Review'>Google Analytics iPhone App Review</a></li><li><a
href='http://www.bravenewme.com/2009/09/google-iphone-app-review/' rel='bookmark' title='Permanent Link: Google Mobile iPhone App Review &#8211; 6 Months Later'>Google Mobile iPhone App Review &#8211; 6 Months Later</a></li></ol>]]></description><link>http://www.bravenewme.com/2010/07/ibooks-for-iphone-review/</link> </item> <item><title>Google Adwords Site Links Abused by Affiliates</title> <description><![CDATA[Since Google launched site links for all search keywords, paid search affiliates have been quick to jump on this opportunity. Without naming names and putting anyone on the spot, I’ve noticed that the site links feature is increasingly being abused. Apparently it is technically allowing discrepancies in display URL and destination URL, which is clearly [...]Related posts:<ol><li><a
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href='http://www.bravenewme.com/2010/04/google-adwords-exam-analytics-exam/' rel='bookmark' title='Permanent Link: Should you take the Google Adwords and Analytics Exams?'>Should you take the Google Adwords and Analytics Exams?</a></li></ol>]]></description><link>http://www.bravenewme.com/2010/06/adwords-sitelinks-display-url-discrepancy-affiliate/</link> </item> <item><title>Branding through Paid-Search: Impression Share Optimisation</title> <description><![CDATA[In recent sessions with Google, it has become apparent that as the use of search as an acquisition tool has matured, the company is looking to broaden paid search’s appeal as a branding tool (and vice-versa can be noticed with display now being pushed for its direct response credentials).
I’ve previously written about the inherent challenge [...]Related posts:<ol><li><a
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href='http://www.bravenewme.com/2009/09/ppc-strateg/' rel='bookmark' title='Permanent Link: Top Tools and Techniques for Capturing Hot Search Keywords'>Top Tools and Techniques for Capturing Hot Search Keywords</a></li><li><a
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