<?xml version="1.0" encoding="UTF-8"?> <rss
version="0.92"> <channel><title>Magnus Nilsson on Digital Marketing</title><link>http://www.bravenewme.com</link> <description></description> <lastBuildDate>Thu, 11 Mar 2010 11:08:59 +0000</lastBuildDate> <docs>http://backend.userland.com/rss092</docs> <language>en</language> <item><title>Display Advertising is Not the New Search</title> <description><![CDATA[The world of display advertising is rapidly changing. What was previously heavily dependent on skilled negotiations and personal relationships, is now reliant on faceless technical expertise.
While big branding buys are still done in a traditional fashion, standard format and text-based direct response ads are increasingly managed using self-serve platforms. These utilise algorithmic auction models that are [...]Related posts:<ol><li><a
href='http://www.bravenewme.com/2009/08/facebook-advertising-tips-for-seo/' rel='bookmark' title='Permanent Link: Facebook Advertising: 10 Truths for SEO and PPC Pros'>Facebook Advertising: 10 Truths for SEO and PPC Pros</a></li><li><a
href='http://www.bravenewme.com/2009/11/google-facebook-account-history-concept/' rel='bookmark' title='Permanent Link: The Flawed Concept of PPC Account History'>The Flawed Concept of PPC Account History</a></li><li><a
href='http://www.bravenewme.com/2009/11/paid-search-affiliate-marketing/' rel='bookmark' title='Permanent Link: Paid Search Affiliate Marketing Guide &#8211; Affiliate Brand Bidding or Not?'>Paid Search Affiliate Marketing Guide &#8211; Affiliate Brand Bidding or Not?</a></li></ol>]]></description><link>http://www.bravenewme.com/2010/03/cpc-display-advertising/</link> </item> <item><title>Bing.com Information Overload TV Ad Critique</title> <description><![CDATA[I just spotted the new Bing advert on TV. While it&#8217;s well executed and gets the message across, I&#8217;m not sure the search engine is delivering on its promise just yet.
The spot I saw begins with a woman asking a stranger &#8220;which tube is it for Euston station?&#8220;. The man starts to ramble random information, [...]Related posts:<ol><li><a
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href='http://www.bravenewme.com/2009/09/bing-visual-search-vs-goole-flip/' rel='bookmark' title='Permanent Link: Bing Visual Search vs Google Fast Flip'>Bing Visual Search vs Google Fast Flip</a></li><li><a
href='http://www.bravenewme.com/2009/11/apple-tablet-future-newspapers/' rel='bookmark' title='Permanent Link: Forget Google and Bing &#8211; Is Apple the real Saviour of the Newspaper?'>Forget Google and Bing &#8211; Is Apple the real Saviour of the Newspaper?</a></li></ol>]]></description><link>http://www.bravenewme.com/2010/03/bing-uk-tv-ad-critique/</link> </item> <item><title>Is Twitter Search Ads the next Affiliate Gold Rush?</title> <description><![CDATA[While little is known about the impending implementation of search adverts on Twitter Search, one thing is certain: affiliates will be there. The initial roll-out might utilise manual management of adverts and work exclusively with hand-picked agencies and brands, but in my mind it&#8217;s inevitable that there will be a self-service model similar to search [...]Related posts:<ol><li><a
href='http://www.bravenewme.com/2009/11/paid-search-affiliate-marketing/' rel='bookmark' title='Permanent Link: Paid Search Affiliate Marketing Guide &#8211; Affiliate Brand Bidding or Not?'>Paid Search Affiliate Marketing Guide &#8211; Affiliate Brand Bidding or Not?</a></li><li><a
href='http://www.bravenewme.com/2009/09/guy-kawasaki-twitter-strategy-alltop/' rel='bookmark' title='Permanent Link: How to Twitter like Guy Kawasaki &#8211; Don&#8217;t be a Social Media Nazi'>How to Twitter like Guy Kawasaki &#8211; Don&#8217;t be a Social Media Nazi</a></li><li><a
href='http://www.bravenewme.com/2010/02/ses-london-affiliate-opportunities/' rel='bookmark' title='Permanent Link: SES London &#8211; Affiliate Marketing Doesn&#8217;t Equal Search'>SES London &#8211; Affiliate Marketing Doesn&#8217;t Equal Search</a></li></ol>]]></description><link>http://www.bravenewme.com/2010/03/twitter-ppc-affiliates/</link> </item> <item><title>High Quality Score Adverts Requires Creativity</title> <description><![CDATA[For search engines and their users, relevance is key to quality and performance. However, the current implementation of Quality Score makes for some tricky challenges in creating adverts. What&#8217;s the solution? Be creative!
In addition to click-through rate, the Google quality score (and similarly Bing&#8217;s and Yahoo&#8217;s counterparts) will look at how well the ad copy [...]Related posts:<ol><li><a
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href='http://www.bravenewme.com/2009/09/long-tail-ppc-sem/' rel='bookmark' title='Permanent Link: Google&#8217;s Supersized Search Box and Benefits of Long Tail PPC'>Google&#8217;s Supersized Search Box and Benefits of Long Tail PPC</a></li><li><a
href='http://www.bravenewme.com/2009/09/ppc-strateg/' rel='bookmark' title='Permanent Link: Top Tools and Techniques for Capturing Hot Search Keywords'>Top Tools and Techniques for Capturing Hot Search Keywords</a></li></ol>]]></description><link>http://www.bravenewme.com/2010/02/high-quality-score-ppc-adverts/</link> </item> <item><title>SES London &#8211; Affiliate Marketing Doesn&#8217;t Equal Search</title> <description><![CDATA[At the second day of the Search Engine Strategies London conference, I attended the session named &#8220;New Affiliate Opportunities and Strategies&#8221;. While I have the out most respect for the people speaking and their experience and skill set, I feel that the session failed to deliver anything relevant to more than a handful of affiliate [...]Related posts:<ol><li><a
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href='http://www.bravenewme.com/2009/11/top-search-marketing-tools-sem-news/' rel='bookmark' title='Permanent Link: Top Search Tools Library and Search Marketing News'>Top Search Tools Library and Search Marketing News</a></li><li><a
href='http://www.bravenewme.com/2010/03/twitter-ppc-affiliates/' rel='bookmark' title='Permanent Link: Is Twitter Search Ads the next Affiliate Gold Rush?'>Is Twitter Search Ads the next Affiliate Gold Rush?</a></li></ol>]]></description><link>http://www.bravenewme.com/2010/02/ses-london-affiliate-opportunities/</link> </item> </channel> </rss>
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