Towards the end of September I’ll be heading over to Sweden to present at two three sessions at the SMX Stockholm search conference. As I’m also an official blog partner of the event, I’m able to share a 15% discount code that you can use when signing up.
The first presentation and panel discussion – Measuring Search Marketing and Act on the Findings – aims at helping marketers to figure out what search metrics and KPI’s really matter, how to optimise against those metrics and establish suitable benchmarks.
For the second session I’m on the same panel as earlier this year during the SMX Advanced London conference – Search Ad Quality – however this time I’m not talking about sample sizes and campaign structure, but instead look to answer the question “can you afford a higher quality score?”. It might sound like a backwards argument, but in certain circumstances the answer is not as straightforward or even at all what you might think.
Update 15/10: I’m now also signed up for the session named Search Meets Display which will look at how to create integrated campaigns.
If you’re thinking of attending, and I’m confident that if you’re a Swedish or Scandinavian marketer with search responsibilities you definitely should, below is the code to save you 15% on the conference pass.
BRAVENEWME010
Copy the code and head over to the SMX website and have a look at the agenda. While it’s not yet fully updated, it should give you a good overview of what to expect.
And finally, if you’re planning to attend SMX Stockholm, please give me a shout as I’m always happy to meet up. Hope to see you in Stockholm!
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Hey magnus,
Looking forward to hear you.. me and my partner will be there in SMX ..
Hope to catch some beer with you
Great, hope to see you then.
Cheers