B2B is distinctively different to consumer marketing. Therefore, we at the IAB UK B2B Council have produced a handy search toolkit aimed at helping business-to-business marketers to get the most out of their search efforts.
While the fundamentals of keywords and clicks remain the same, B2B has unique challenges such as long decision-making processes and often small sample sizes.
The B2B SEM handbook covers everything from establishing the B2B PPC strategy to keyword research, bid management and tracking. And better still; it’s all for free.
< Get the IAB UK B2B search toolkit >
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B2B Search Marketing Strategy and Tactics http://www.bravenewme.com/2010/08/b2b-se... #ppc #sem
@nilsson_magnus thanks for the share