In a recent post I mentioned that I’ve read three books on my iPhone 4. I did however not reveal which they were.
The selected material was:
- Purple Cow – a classic Seth Godin piece about the importance of finding a USP to stand out in an increasingly competitive market place. Recommended for inspiration.
- Freakonomics - Some popular economics and statistics that while at times a bit too sensationalist for my taste, is still an enjoyable read with fascinating ideas that at least gets you thinking about stats in a different way.
- Crossing the Chasm – an updated edition of the classic 90′s book on technology marketing and how to attract the majority markets. A must read for anyone working in technology and b2b marketing.
All available on the iBook store.
