Speaking at A4U Expo London: Google Retargeting

July 29, 2010

I’m pleased to share that I’m going to run a session at the UK’s largest affiliate expo – a4u– in October.

This will be a one-hour hands-on session to get started with and optimize  Google’s latest Display innovations;  retargeting and behavioural / interest based targeting. It will cover both direct response and brand building exercises.

I’ve got a tough slot though which sits just before the first party off day 1 (and there are also some other seemingly great presentations run in parallel), but hopefully I’ll be able to tempt a few people to hold off the beers for just a few moments more.

So, if you’re an affiliate who haven’t tried retargeting yet or looking to improve your results; come along!

The full agenda is available on the A4U Expo website. Save £25 by using the following voucher code: SPK£25

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