Google Adwords Site Links Abused by Affiliates

June 30, 2010

Since Google launched site links for all search keywords, paid search affiliates have been quick to jump on this opportunity. Without naming names and putting anyone on the spot, I’ve noticed that the site links feature is increasingly being abused. Apparently it is technically allowing discrepancies in display URL and destination URL, which is clearly against the Adwords policies.

The examples I’ve seen have been in a couple of different industries and various affiliates, but the technique is the same: use the own affiliate website as display URL and destination URL for the main ad copy, but add direct-to-merchant site links (but of course with the crucial affiliate tracking code intact).

From an affiliate and possibly merchant point of view, this might be a good thing, but it’s basically double serving (assuming there’s a merchant ad) and doesn’t add any value to the end-user.

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{ 1 comment }

matthewncube June 30, 2010 at 3:45 pm

@nilsson_magnus go on… spill. who’s doing this?

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