Comments on: Google Modified Broadmatch Initial Analysis http://www.bravenewme.com/2010/05/google-modified-broadmatch-keyword/ Fri, 20 Jan 2012 00:34:16 +0000 hourly 1 http://wordpress.org/?v=3.0.3 By: Calculate Marketinghttp://www.bravenewme.com/2010/05/google-modified-broadmatch-keyword/comment-page-1/#comment-3063 Calculate Marketing Thu, 28 Oct 2010 08:08:33 +0000 http://www.bravenewme.com/?p=1503#comment-3063 I agree that the new modified broad match should be used to increase the relevance of exisiting 'standard broad match keywords. I recently did some anaysis comparing modified broad match keywords to standard broad match keywords and found that those which were modified had significantly higher click through rates and lower average cost per click prices than those which were not modified:http://www.calculatemarketing.com/blog/techniques/modified-broad-match-adwords-analysis/Would be great to hear your thoughts.Cheers, Alan I agree that the new modified broad match should be used to increase the relevance of exisiting ‘standard broad match keywords. I recently did some anaysis comparing modified broad match keywords to standard broad match keywords and found that those which were modified had significantly higher click through rates and lower average cost per click prices than those which were not modified:

http://www.calculatemarketing.com/blog/techniques/modified-broad-match-adwords-analysis/

Would be great to hear your thoughts.

Cheers,
Alan

]]> By: Adrian Keyhttp://www.bravenewme.com/2010/05/google-modified-broadmatch-keyword/comment-page-1/#comment-2835 Adrian Key Tue, 18 May 2010 16:18:09 +0000 http://www.bravenewme.com/?p=1503#comment-2835 This is a big step forwards for AdWords. It actually makes me think that it the level of control this modifier offers lives up to expectations then it might be worth using the broad match option for some keywords once more. This is a big step forwards for AdWords. It actually makes me think that it the level of control this modifier offers lives up to expectations then it might be worth using the broad match option for some keywords once more.

]]> By: RobBarhamhttp://www.bravenewme.com/2010/05/google-modified-broadmatch-keyword/comment-page-1/#comment-2825 RobBarham Tue, 11 May 2010 13:50:57 +0000 http://www.bravenewme.com/?p=1503#comment-2825 RT @nilsson_magnus: BLOG: Google Modified Broadmatch – the fourth match type http://www.bravenewme.com/2010/05/google... Some initial thoughts #ppc RT @nilsson_magnus: BLOG: Google Modified Broadmatch – the fourth match type http://www.bravenewme.com/2010/05/google... Some initial thoughts #ppc

]]> By: matthewncubehttp://www.bravenewme.com/2010/05/google-modified-broadmatch-keyword/comment-page-1/#comment-2824 matthewncube Tue, 11 May 2010 13:49:32 +0000 http://www.bravenewme.com/?p=1503#comment-2824 RT @nilsson_magnus: BLOG: Google Modified Broadmatch – the fourth match type http://www.bravenewme.com/2010/05/google... Some initial thoughts #ppc RT @nilsson_magnus: BLOG: Google Modified Broadmatch – the fourth match type http://www.bravenewme.com/2010/05/google... Some initial thoughts #ppc

]]>