Comments on: Social Media ROI: Are you in the Marketing or Art business? http://www.bravenewme.com/2010/02/social-media-campaign-roi-analytics/ Wed, 14 Jul 2010 11:37:02 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Scott Scanlonhttp://www.bravenewme.com/2010/02/social-media-campaign-roi-analytics/comment-page-1/#comment-2760 Scott Scanlon Fri, 05 Feb 2010 22:39:30 +0000 http://www.bravenewme.com/?p=1338#comment-2760 I agree, although at times social media is similar to word of mouth advertising. It's hard to measure the ROI on that.What I've found to be the key is it's very difficult to get anybody, especially a business to spend anything without some measure of ROI. This means different things to different organizations. The key is really having clear strategic goals, tracking, and refining. I agree, although at times social media is similar to word of mouth advertising. It’s hard to measure the ROI on that.

What I’ve found to be the key is it’s very difficult to get anybody, especially a business to spend anything without some measure of ROI. This means different things to different organizations. The key is really having clear strategic goals, tracking, and refining.

]]> By: Eric Boggshttp://www.bravenewme.com/2010/02/social-media-campaign-roi-analytics/comment-page-1/#comment-2759 Eric Boggs Fri, 05 Feb 2010 16:46:40 +0000 http://www.bravenewme.com/?p=1338#comment-2759 Yes! Really glad that marketers are starting to build rigor around the social media marketing processes, goals, measurements, etc.Like email, search, etc. - the social marketing channel will become more science and less art over time. More putting on pants, less designing funky new styles of pants...Eric Boggs http://argylesocial.com Yes! Really glad that marketers are starting to build rigor around the social media marketing processes, goals, measurements, etc.

Like email, search, etc. – the social marketing channel will become more science and less art over time. More putting on pants, less designing funky new styles of pants…

Eric Boggs
http://argylesocial.com

]]>