Comments on: SES London – Affiliate Marketing Doesn’t Equal Search http://www.bravenewme.com/2010/02/ses-london-affiliate-opportunities/ Wed, 18 Aug 2010 12:28:20 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Magnus Nilssonhttp://www.bravenewme.com/2010/02/ses-london-affiliate-opportunities/comment-page-1/#comment-2781 Magnus Nilsson Mon, 22 Feb 2010 18:36:38 +0000 http://www.bravenewme.com/?p=1360#comment-2781 Thanks for the comment. Agree with the lot, especially the role of the value add. Re the presentation, I actually touch on the subject of expectations in an article over at http://www.searchmarketingstandard.com/ses-london-2010-review Thanks for the comment. Agree with the lot, especially the role of the value add. Re the presentation, I actually touch on the subject of expectations in an article over at http://www.searchmarketingstandard.com/ses-london-2010-review

]]> By: Matt Baileyhttp://www.bravenewme.com/2010/02/ses-london-affiliate-opportunities/comment-page-1/#comment-2780 Matt Bailey Mon, 22 Feb 2010 17:00:44 +0000 http://www.bravenewme.com/?p=1360#comment-2780 Good article Magnus, and have to say I was a bit puzzled when I saw the line up for the session. I suppose the fact that the session was at a search conference should mean that it will be about search strategies for affiliates but I get the impression that the session wasn't properly thought out.If it was a session about utilising SEO within affiliate marketing then it should have been billed as such and I think the panel on hand were more than qualified to do this. However it was billed, as you say, as a glimpse into the future of affiliate marketing which it failed to deliver.Clearly SEO and PPC will continue to be vital within affiliate marketing, especially as consumer behaviour in search engines continues to evolve. However I see the role that affiliates play changing from being people who redirect traffic to people who add something that a merchant themselves can't/won't to the consumer journey. I think this was a point that could/should have been stressed more. Good article Magnus, and have to say I was a bit puzzled when I saw the line up for the session. I suppose the fact that the session was at a search conference should mean that it will be about search strategies for affiliates but I get the impression that the session wasn’t properly thought out.

If it was a session about utilising SEO within affiliate marketing then it should have been billed as such and I think the panel on hand were more than qualified to do this. However it was billed, as you say, as a glimpse into the future of affiliate marketing which it failed to deliver.

Clearly SEO and PPC will continue to be vital within affiliate marketing, especially as consumer behaviour in search engines continues to evolve. However I see the role that affiliates play changing from being people who redirect traffic to people who add something that a merchant themselves can’t/won’t to the consumer journey. I think this was a point that could/should have been stressed more.

]]> By: Magnus Nilssonhttp://www.bravenewme.com/2010/02/ses-london-affiliate-opportunities/comment-page-1/#comment-2778 Magnus Nilsson Thu, 18 Feb 2010 22:51:28 +0000 http://www.bravenewme.com/?p=1360#comment-2778 Like your approach to affiliate marketing, think its exactly what it's all about. Like your approach to affiliate marketing, think its exactly what it’s all about.

]]> By: Rob Barham (An Affiliate)http://www.bravenewme.com/2010/02/ses-london-affiliate-opportunities/comment-page-1/#comment-2777 Rob Barham (An Affiliate) Thu, 18 Feb 2010 20:48:13 +0000 http://www.bravenewme.com/?p=1360#comment-2777 Well my golden rule of SEO is forget SEO and concentrate on traffic... Funnily enough once you get traffic the rankings look after themselves. As for gambling / forex sectors, I tend to agree. The key thing is to pick a niche in which you have knowledge / passion / contacts... That way you'll still be plugging away when the others have gone down the pub to whinge about the hours they put in with small returns. Well my golden rule of SEO is forget SEO and concentrate on traffic… Funnily enough once you get traffic the rankings look after themselves. As for gambling / forex sectors, I tend to agree. The key thing is to pick a niche in which you have knowledge / passion / contacts… That way you’ll still be plugging away when the others have gone down the pub to whinge about the hours they put in with small returns.

]]> By: Anonymoushttp://www.bravenewme.com/2010/02/ses-london-affiliate-opportunities/comment-page-1/#comment-2773 Anonymous Wed, 17 Feb 2010 23:35:49 +0000 http://www.bravenewme.com/?p=1360#comment-2773 [...] [...] [...] [...]

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