Comments on: High Quality Score Adverts Requires Creativity

By: unbounce

unbounce — Fri, 26 Feb 2010 08:42:31 +0000

RT @nilsson_magnus: High Quality Score Adverts Requires Creativity http://www.bravenewme.com/2010/02/high-q... #ppc

By: Magnus Nilsson

Magnus Nilsson — Thu, 25 Feb 2010 13:24:04 +0000

Hi Dan, Thanks for your comment and glad you enjoy the posts.

That’s some good best-practise tips. Agree you can many times be quite scientific in your approach to PPC. But I still argue that you need to be quite creative to fit in the search phrase in a way that just don’t get it bolded, but also improves the click-through rate by reading well. Especially on the longer-tail phrases.

By: dan barker

dan barker — Thu, 25 Feb 2010 12:39:14 +0000

hi, Magnus, how are you?

very much enjoying your posts!

In my experience, successful search PPC performs best when done quite *un*creatively!

1. tie the ad very closely to the keywords.
2. repeat the search terms as often as possible.
3. use 2 ads at a time & increment the winner.

dan