Not long after the launch of the much hyped Apple iPad, came the torrent of jokes about its name which by some was thought more suitable for feminine hygiene pads. And now there’s a PPC ad for that, by Tampax.
While I previously analysed the keyword hijack related to the BA strike and concluded that it failed in several aspects, this time it’s a brilliant opportunity to drive awareness to a social media campaign. Mother Nature is the central character in a campaign for Tampax, which virtual home is her Facebook page. From what I can gather through the Facebook page the campaign has been around for about a year or more, and is a creation by Leo Burnett Italy. At the moment of writing it’s just shy of 79,000 fans.
Today I noticed the below nicely worded PPC advert against searches for both iPad, iTampon, and iTampax.
And considering the massive search volumes for the iPad, it’s bound to get some good exposure.
Related posts:
- iPad or iSlate, iDon’t care, iWant one says Steve
- Three Reasons to Love the Misunderstood Broad Match Keyword
- PPC Keyword Hijacking and Branding: BA Christmas Strike Case Study
- The Apple Lesson – Technology as an Enabler Leaves no Room for Gimmickry
- Forget Google and Bing – Is Apple the real Saviour of the Newspaper?
{ 1 trackback }
{ 2 comments… read them below or add one }
Tampax hijacks the Apple iPad Keyword on Google http://ow.ly/1nNQcL
via Twitoaster
@nilsson_magnus Link says “Error establishing database connection.”
via Twitoaster