Comments on: The Tough Love of Setting Clear KPI’s and Actionable Reporting http://www.bravenewme.com/2009/11/setting-right-digital-marketing-kpi-metrics/ Wed, 14 Jul 2010 11:37:02 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: PPC, Poker and the Dangers of Commitment Escalationhttp://www.bravenewme.com/2009/11/setting-right-digital-marketing-kpi-metrics/comment-page-1/#comment-2751 PPC, Poker and the Dangers of Commitment Escalation Fri, 22 Jan 2010 00:09:47 +0000 http://www.bravenewme.com/?p=1016#comment-2751 [...] it back…”.How can you avoid this issue? As a starting point, you need to have clear objectives for the campaign. If you’re optimising towards profit, don’t be vain and try to outrank [...] [...] it back…”.How can you avoid this issue? As a starting point, you need to have clear objectives for the campaign. If you’re optimising towards profit, don’t be vain and try to outrank [...]

]]> By: Tweets that mention The Tough Love of Clear KPI’s and Actionable Reporting | Magnus Nilsson on Digital Marketing -- Topsy.comhttp://www.bravenewme.com/2009/11/setting-right-digital-marketing-kpi-metrics/comment-page-1/#comment-2647 Tweets that mention The Tough Love of Clear KPI’s and Actionable Reporting | Magnus Nilsson on Digital Marketing -- Topsy.com Tue, 01 Dec 2009 09:38:22 +0000 http://www.bravenewme.com/?p=1016#comment-2647 [...] This post was mentioned on Twitter by Magnus Nilsson, Magnus Nilsson. Magnus Nilsson said: Just Posted> The Tough Love of Clear KPI’s and Actionable Reporting http://bit.ly/7p9z4s [...] [...] This post was mentioned on Twitter by Magnus Nilsson, Magnus Nilsson. Magnus Nilsson said: Just Posted> The Tough Love of Clear KPI’s and Actionable Reporting http://bit.ly/7p9z4s [...]

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