Comments on: Paid Search Affiliate Marketing Guide – Affiliate Brand Bidding or Not?

By: Magnus Nilsson

Magnus Nilsson — Wed, 02 Jun 2010 09:57:34 +0000

Thanks for the frank comment. However, I’m not a brand bidder (have been though, but before the article was written). My only bias comes from empirical evidence from tests as agreed by affiliates, networks, agencies and the brands themselves who have run proper trials.

By: M cranmer

M cranmer — Sun, 30 May 2010 18:25:15 +0000

This article basically is just a ” I am a brand bidder, let’s put an article up to justify what i do and hopefully attract more of the same”. No matter what the justification, brand bidding is simply easy money and most often operated by people that wouldn’t stand much of a chance making a genuine sale. I did notice in the article the words “I can confidently say that in many instances having brand-bidding affiliates can be a very efficient way of blocking out competitors and generating incremental sales”. Well if this is the case i can also confidently say that having brand bidders for the great majority of merchants is a theft of their brand value and hard work. I can also confidently say that where your confidence is placed in having brand bidders… there are other ways of doing the same job…. Without giving a load of freeloaders money for virtually nothing.

By: The last days of the PPC Brand Bidding Affiliate Cowboys | Magnus Nilsson on Digital Marketing

Wed, 11 Nov 2009 11:05:55 +0000

[...] discussed in a previousÂ post, my experience from trial-and-analysis in various verticals is that ppc brand bidding many times is a valuable service to the merchant in driving incremental revenue and blocking out [...]

By: Tweets that mention Paid Search Affiliate Marketing Guide â€“ Affiliate Brand Bidding or Not? | Magnus Nilsson on Digital Marketing -- Topsy.com

Fri, 06 Nov 2009 19:53:10 +0000

[...] This post was mentioned on Twitter by Celia and Magnus Nilsson, Magnus Nilsson. Magnus Nilsson said: Just Posted: Paid Search Affiliate Marketing Guide â€“ Affiliate Brand Bidding or Not? http://bit.ly/XTFsQ [...]