Comments on: Kooaba Makes Print Ads Digital for iPhone and Android http://www.bravenewme.com/2009/11/kooaba-makes-print-ads-digital-for-iphone-and-android/ Fri, 20 Jan 2012 00:34:16 +0000 hourly 1 http://wordpress.org/?v=3.0.3 By: Tweets that mention Kooaba Makes Print ads Digital for iPhone and Android | Magnus Nilsson on Digital Marketing -- Topsy.comhttp://www.bravenewme.com/2009/11/kooaba-makes-print-ads-digital-for-iphone-and-android/comment-page-1/#comment-2567 Tweets that mention Kooaba Makes Print ads Digital for iPhone and Android | Magnus Nilsson on Digital Marketing -- Topsy.com Fri, 13 Nov 2009 13:45:01 +0000 http://www.bravenewme.com/?p=875#comment-2567 [...] This post was mentioned on Twitter by Magnus Nilsson, Magnus Nilsson. Magnus Nilsson said: Just Posted: Kooaba Makes Print ads Digital for iPhone and Android http://bit.ly/1MLLsz [...] [...] This post was mentioned on Twitter by Magnus Nilsson, Magnus Nilsson. Magnus Nilsson said: Just Posted: Kooaba Makes Print ads Digital for iPhone and Android http://bit.ly/1MLLsz [...]

]]> By: Magnushttp://www.bravenewme.com/2009/11/kooaba-makes-print-ads-digital-for-iphone-and-android/comment-page-1/#comment-2566 Magnus Fri, 13 Nov 2009 13:35:52 +0000 http://www.bravenewme.com/?p=875#comment-2566 Hi HerbertI appreciate your response and think your service is something that many advertisers will wan't to trial to improve their campaign trackability and interaction. Regarding the content quality i'd imagine that once you've gathered momentum it will be a lot easier to get the right content of advertisers that will make consumers go "wow, this is really useful!".Looking forward seeing what the future holds for Kooaba. Hi Herbert

I appreciate your response and think your service is something that many advertisers will wan’t to trial to improve their campaign trackability and interaction. Regarding the content quality i’d imagine that once you’ve gathered momentum it will be a lot easier to get the right content of advertisers that will make consumers go “wow, this is really useful!”.

Looking forward seeing what the future holds for Kooaba.

]]> By: Herbert Bayhttp://www.bravenewme.com/2009/11/kooaba-makes-print-ads-digital-for-iphone-and-android/comment-page-1/#comment-2565 Herbert Bay Fri, 13 Nov 2009 13:07:11 +0000 http://www.bravenewme.com/?p=875#comment-2565 Dear Magnus. Thanks for the review of our application in collaboration with the WIRED magazine. I am co-founder and CEO of kooaba and am always looking for such constructive feedback to improve our application. In general, we are linking objects in the real world to digital information on the Internet through images. We are not creating the content on the Web, we are just linking the object to pre-existing content delivered by our customers. We are constantly working on improving the mobile app and the recognition speed and you will be seeing some great progress soon. However, our customers decide about the content behind the link. Many companies are not yet fully into mobile Web and the like. Therefore, it is sometimes difficult to meet the user's expectations with the content available from our customers. For the interactive print case with WIRED, we are aiming at hyperlinking also editorial content to related videos, pod casts, interaction forms, etc. on the Web. However, this is not always simple given the strict copyright issues in the US. We are working on providing maximum user experience with our service. Please stay tuned and let us know about your opinion.Thanks Herbert Bay Dear Magnus. Thanks for the review of our application in collaboration with the WIRED magazine. I am co-founder and CEO of kooaba and am always looking for such constructive feedback to improve our application.
In general, we are linking objects in the real world to digital information on the Internet through images. We are not creating the content on the Web, we are just linking the object to pre-existing content delivered by our customers. We are constantly working on improving the mobile app and the recognition speed and you will be seeing some great progress soon. However, our customers decide about the content behind the link. Many companies are not yet fully into mobile Web and the like. Therefore, it is sometimes difficult to meet the user’s expectations with the content available from our customers. For the interactive print case with WIRED, we are aiming at hyperlinking also editorial content to related videos, pod casts, interaction forms, etc. on the Web. However, this is not always simple given the strict copyright issues in the US. We are working on providing maximum user experience with our service. Please stay tuned and let us know about your opinion.

Thanks
Herbert Bay

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