I welcome the recent announcement to close the Yahoo Paid Search Inclusion Program called Yahoo Search Submit Pro (SSP).
With its demise on December 31st the Yahoo search engine results page for organic listings will become fairer and more trust worthy to users – which can only be a good thing for everyone in the long run. And arguably Yahoo should do a good job at indexing the web without payment. The search engine itself notes that with the closure of Yahoo SSP it will focus on innovating and improving its ppc offering.
Although this change will hit some specialist agencies hard as they have developed bespoke technology to mange the listings and got a stream of clients subscribing to their services, I understand from industry colleagues that they have gotten a quite big lump sum payment to minimise their sorrows (and avoid possible legal action). And as Yahoo don’t want to forfeit any revenue, they are also working hard to try convert past SSP budgets into their paid search program.
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