Comments on: Performance Based PPC Models – 3 Steps to Success http://www.bravenewme.com/2009/10/performance-based-ppc-models/ Fri, 20 Jan 2012 00:34:16 +0000 hourly 1 http://wordpress.org/?v=3.0.3 By: Paid Search Affiliate Marketing How-To | Magnus Nilsson on Digital Marketinghttp://www.bravenewme.com/2009/10/performance-based-ppc-models/comment-page-1/#comment-2520 Paid Search Affiliate Marketing How-To | Magnus Nilsson on Digital Marketing Thu, 05 Nov 2009 22:27:37 +0000 http://www.bravenewme.com/?p=526#comment-2520 [...] For smaller brands it can be a very feasible option with an affiliate managing all their paid search activity. Instead of paying a management fee the affiliate is paid on a performance model which means less risk for the Merchant. What to be aware of though is that the network will need a fee that could possibly cancel out this benefit. And it’s also important to be aware of that an affiliate that is remunerated purely on sales or leads will not be very keen on brand building exercises (read more about performance based PPC remuneration models) [...] [...] For smaller brands it can be a very feasible option with an affiliate managing all their paid search activity. Instead of paying a management fee the affiliate is paid on a performance model which means less risk for the Merchant. What to be aware of though is that the network will need a fee that could possibly cancel out this benefit. And it’s also important to be aware of that an affiliate that is remunerated purely on sales or leads will not be very keen on brand building exercises (read more about performance based PPC remuneration models) [...]

]]> By: Tweets that mention Three Things you Need to Do Before Switching to a Performance Based PPC-model | Magnus Nilsson on Digital Marketing -- Topsy.comhttp://www.bravenewme.com/2009/10/performance-based-ppc-models/comment-page-1/#comment-2053 Tweets that mention Three Things you Need to Do Before Switching to a Performance Based PPC-model | Magnus Nilsson on Digital Marketing -- Topsy.com Mon, 05 Oct 2009 18:18:13 +0000 http://www.bravenewme.com/?p=526#comment-2053 [...] This post was mentioned on Twitter by Magnus Nilsson. Magnus Nilsson said: Prepared for Low Risk High Return PPC strategy? Go for a Revenue Share model http://bit.ly/14CNzk [...] [...] This post was mentioned on Twitter by Magnus Nilsson. Magnus Nilsson said: Prepared for Low Risk High Return PPC strategy? Go for a Revenue Share model http://bit.ly/14CNzk [...]

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