While on my way home on the tube from Oxford Circus yesterday, a quite text heavy poster caught my attention. It read:
Get off at the fashionable end of Oxford Street, Drift into
the achingly cool technology hall of London’s most
happening department store and view this year’s must-have plasma
courtesy of the sound and vision technologist in the Marc Jacobs sandals
then go to dixons.co.uk and buy it.
…but it didn’t end here, at the bottom right it read
Dixons.co.uk
The last place you want to go
I think that’s such a brilliant finish –  it connects with consumers at just the right time and place with a great proposition touting the benefits of its online shop. It doesn’t pretend to be something it’s not – Dixons.co.uk is not about being a great day-dreaming shopping experience but a place for online bargains as it has (most?) of the same brands as the posh department stores.
Don’t know what agency is behind the advert, but well done!
Have you seen any particularly clever adverts recently?
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I noticed it too – it just made me think “hmm, dixons.co.uk really *is* the last place I want to go,” not in a good way though…