Comments on: Paid Search without Keywords; Death of the PPC Specialist? http://www.bravenewme.com/2009/09/paid-search-ppc-without-keywords/ Tue, 09 Mar 2010 14:30:18 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Google Product Ads Lowers the Barriers of Entry to Paid Search | Magnus Nilsson on Digital Marketinghttp://www.bravenewme.com/2009/09/paid-search-ppc-without-keywords/comment-page-1/#comment-2587 Google Product Ads Lowers the Barriers of Entry to Paid Search | Magnus Nilsson on Digital Marketing Tue, 17 Nov 2009 23:45:28 +0000 http://www.bravenewme.com/?p=278#comment-2587 [...] will list your entire inventory. As discussed in an earlier article, Google is investigating paid search without keywords, and the new product ads looks like a first step towards further lowering the barriers of entry for [...] [...] will list your entire inventory. As discussed in an earlier article, Google is investigating paid search without keywords, and the new product ads looks like a first step towards further lowering the barriers of entry for [...]

]]> By: Magnushttp://www.bravenewme.com/2009/09/paid-search-ppc-without-keywords/comment-page-1/#comment-2026 Magnus Tue, 29 Sep 2009 08:14:08 +0000 http://www.bravenewme.com/?p=278#comment-2026 Hi Dixon. I agree that for the foreseeable future this will probably not be done in a very efficient way compared to today's keyword-by-keyword matching. In practise it does sound like more or less sophisticated broadmatching.Looking forward seeing how this develops... Hi Dixon. I agree that for the foreseeable future this will probably not be done in a very efficient way compared to today’s keyword-by-keyword matching. In practise it does sound like more or less sophisticated broadmatching.

Looking forward seeing how this develops…

]]> By: Receptionalhttp://www.bravenewme.com/2009/09/paid-search-ppc-without-keywords/comment-page-1/#comment-2023 Receptional Mon, 28 Sep 2009 22:09:27 +0000 http://www.bravenewme.com/?p=278#comment-2023 Hehe... Like the algorithm on my iPhone that just automatically spell checked my web address in the previous comment. That's EXACTLY the sort of thing that will help to drain a client's budget. Hehe… Like the algorithm on my iPhone that just automatically spell checked my web address in the previous comment. That’s EXACTLY the sort of thing that will help to drain a client’s budget.

]]> By: Receptionhttp://www.bravenewme.com/2009/09/paid-search-ppc-without-keywords/comment-page-1/#comment-2022 Reception Mon, 28 Sep 2009 22:06:01 +0000 http://www.bravenewme.com/?p=278#comment-2022 To me that just means more ways for algorithm to mess up. That means agency working on brain 1.0 software can outperform the "automated" solutions even more. To me that just means more ways for algorithm to mess up. That means agency working on brain 1.0 software can outperform the “automated” solutions even more.

]]> By: Magnushttp://www.bravenewme.com/2009/09/paid-search-ppc-without-keywords/comment-page-1/#comment-1996 Magnus Tue, 22 Sep 2009 11:41:08 +0000 http://www.bravenewme.com/?p=278#comment-1996 I believe that as search matures and the ad platforms become more advanced (on the inside) with more intuitive interfaces, this will create more time for search marketers to take a step back from the day-to-day management and it's typical short-term focus, and think more strategically about search and how to further integrate it as part of overall marketing mix. I believe that as search matures and the ad platforms become more advanced (on the inside) with more intuitive interfaces, this will create more time for search marketers to take a step back from the day-to-day management and it’s typical short-term focus, and think more strategically about search and how to further integrate it as part of overall marketing mix.

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