Google’s latest gift to the online population comes in the shape of a tiny browser plugin called SideWiki. What it may achieve is however not so small, but on the contrary possibly quite huge – giving consumers an easy way to communicate their experiences and thoughts on websites and services, side by side of whatever website they are visiting. I’m guessing quite a few web masters of dodgy websites will be nervous of its launch, but also honest and hard working online marketers might worry about the possible ramificationsÂ of these un-screened consumer raves and rants splattered all over to their shop fronts.
Jeremiah Owyang has as usual some really interesting thoughts to share on the topic, of which I think the first concept to grasp is:
Recognize that you don’t own your corporate website – your customers do
What do you think? Will this plugin gain general traction and become a real power shifter, or is just yet another interesting concept (for which Google is certainly not first), but at least biggest?
Update 14 October:Â Malcolm Coles has written a brilliant post regarding Sidewiki, Carter Ruck and the Trafigura injunction that highlights the possibilities of Sidewiki.