Here’s the bi-annual blog post regarding my venture in Norway – RED Performance.

The agency has expanded to six consultants, covering all aspects of performance marketing. Among our clients are Hyundai, SpareBank1 (second largest bank in Norway), (most popular dating site) and plenty of others. We’re also about to start work with two non-profit organisations which will be fantastically fun – doing great work while doing good. We’ve also joined the board of Bra Søk (trade organisation promoting ethical search marketing) and launched the very first SøkBar (notice the anagram..) as a casual social gathering for the industry. Read the full article →


It’s now been about six months since my previous blog post, so I guess it’s about time to state the obvious – building a new performance marketing agency is going to be my full-time (plus some 100%) focus for the forseable future.

Here’s a quick status report: The agency have been up and running since June, we worked with over 50 clients (covering seo, ppc, and facebook advertising etc), our 4th consultant is joining us in january, and we’ve just signed a major client (can’t tell you which yet…) that we’re absolutely stoked about. I’m absolutely thrilled about the progression so far, and I’m looking forward to continue building the best performance marketing team in Norway by doing great work with our clients.

Here’s to a brilliant 2012! Cheers!


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Speaking at SMX Stockholm 2011

July 12, 2011

While it’s still a while away, I’m now penned in to speak at SMX Stockholm in September. Having had a great time last year, I didn’t hesitate at the opportunity to make a rerun. However, I’m talking about two totally different topics compared to my previous engagement.

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Goodbye London, hello Oslo

May 12, 2011

After five brilliant years in London and a further two in Australia, I’m moving back to Scandinavia. While it won’t be to native Sweden, beautiful Norway is still close enough. I’m also launching a new agency in partnership with media and communications agency RED Media Consulting. The new limited company RED Performance will focus on [...]

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Speaking at Afri-Tech 2011 in Nairobi

April 19, 2011

In June it’s time for Africa’s latest and greatest digital conference; Afri-Tech. I’m very excited about taking part in this event, and look forward to meeting lots of interesting people and businesses. As a speaker I will host two workshops. The first will be covering advanced paid search tactics that will take your search campaigns to [...]

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Is there still no product, only marketing?

March 12, 2011

While I was having a couple of drinks at a London bar the other night I was intrigued by the art on display. It consisted of paintings and collages of popular icons and brands, splattered with vivid colours and statements. All works was made by a single artist – Kristian Von Hornsleth. Reading through the [...]

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LinkedIn signal search helps filter social updates

February 3, 2011

A new feature called signal search has launched on LinkedIn. Basically it’s search and filter mechanism for status updates. What sets it apart from using Twitter is of course its integration of personal and professional data. With signal search users can for example search for updates such as “vacancy” and then filter down to a location [...]

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Website personalisation for improved conversions and engagement – for free

January 12, 2011

“I know what you did last page view” wouldn’t really cut it as a movie title. Still, behavioural targeting has managed to scare some people. Behavioural targeting is however not much more than a personalisation based on past behaviour which, when ethically used, should create a win-win situation for all involved. More relevant adverts for [...]

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With Google Mobile Instant first spot is all that counts

December 14, 2010

Google has now rolled out it’s instant search mechanism to their mobile offering. You still have to select to activate the feature. While it’s early days, due to the small screen I’m struggling to find it any useful at all on my iPhone.

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Is it good to be bad on Google?

December 9, 2010

In SEO circles there’s a constant debate about white hat, black hat and all the shades of grey in between. In a recent article on the New York Times website, this was exemplified by the extreme business methods of the ecommerce site DecorMyEyes. The practises of DecorMyEyes are simply to be rude and threatening to customers [...]

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