Speaking at A4U Expo London: Google Retargeting

July 29, 2010

I’m pleased to share that I’m going to run a session at the UK’s largest affiliate expo – a4u– in October.

This will be a one-hour hands-on session to get started with and optimize  Google’s latest Display innovations;  retargeting and behavioural / interest based targeting. It will cover both direct response and brand building exercises.

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Weekend Reading tips: Purple Cows, Chasms and Stats

July 23, 2010

In a recent post I mentioned that I’ve read three books on my iPhone 4. I did however not reveal which they were.

The selected material was:

  • Purple Cow – a classic Seth Godin piece about the importance of finding a USP to stand out in an increasingly competitive market place. Recommended for inspiration.
  • Freakonomics - Some popular economics and statistics that while at times a bit too sensationalist for my taste, is still an enjoyable read with fascinating ideas that at least gets you thinking about stats in a different way.
  • Crossing the Chasm – an updated edition of the classic 90’s book on technology marketing and how to attract the majority markets. A must read for anyone working in technology and b2b marketing.

All available on the iBook store.

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iBooks for iPhone 4 Reaches a New Audience

July 14, 2010

Having got my iPhone 4 in time for the holidays it was a perfect opportunity to test its abilities as an ebook reader. My conclusion is that it’s surprisingly good and a great companion for both the frequent traveller and commuter alike.
While the iPad was hailed as the saviour of the publishing industry, my bet [...]

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Google Adwords Site Links Abused by Affiliates

June 30, 2010

Since Google launched site links for all search keywords, paid search affiliates have been quick to jump on this opportunity. Without naming names and putting anyone on the spot, I’ve noticed that the site links feature is increasingly being abused. Apparently it is technically allowing discrepancies in display URL and destination URL, which is clearly [...]

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Branding through Paid-Search: Impression Share Optimisation

June 29, 2010

In recent sessions with Google, it has become apparent that as the use of search as an acquisition tool has matured, the company is looking to broaden paid search’s appeal as a branding tool (and vice-versa can be noticed with display now being pushed for its direct response credentials).
I’ve previously written about the inherent challenge [...]

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Five Statistical Pitfalls in Online Marketing

June 24, 2010

If you’re determined, you can get your statistics to tell you any story you want. In the metric-obsessed world of online marketing this is particularly dangerous as it’s easy to make the wrong decisions by being biased from preconceptions about what the conclusions should be.
Here are five common pitfalls in stats:

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Another dozen marketing blog posts from yours truly

June 21, 2010

In addition to sharing my thoughts on this very blog, I also frequently contribute as a blogger for Econsultancy, Search Marketing Standard, and our corporate blog B1blog.com.
Since odds are that if you enjoy what I write here, you’ll also like my contributions on other sites, I’ve added a list in the right-hand column that I [...]

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Chefs Wanted for Technical Sales Role at Google

June 18, 2010

What’s better than finishing off the work week with a laugh, or at least a giggle? I spotted this humorous job ad at the Google London offices earlier this week:
Customer Service Skills Wanted. You don’t need to be a computer scientists to work in Sales Technical Operations. Chefs, Computer Scientists and everyone else welcome.
But of course [...]

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Apple iPhone 4 Mania in the Search Engines

June 7, 2010

I don’t typically write about news-related events, but this caught my eye: 13 of the current top 20 Google hot searches are related to the Apple iPhone 4 launch. It’s even 14 if counting the search for Engadget (assuming people are currently looking for their iPhone 4 release coverage).
Google US June 7, 2010, 22:30 (GMT) [...]

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The Apple Lesson – Technology as an Enabler Leaves no Room for Gimmickry

June 7, 2010

Steve Jobs – the holy turtleneck, godfather of gadgetry, hippie fruitarian and single-handed saviour of the newspaper, mobile advertising, music and film industry and overall brilliant marketer – has just launched the latest iWant-gadget aptly named iPhone 4.
Call me biased, but with the current history defying Apple market cap, dominant market-share in smart phones, mp3-players, [...]

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